Stop watching your traffic drop, drip by drip.. A content decay strategy identifies, refreshes, and future-proofs your high-value pages so they keep ranking, keep converting, and keep driving revenue.
SEO content decay strategy
What is a content decay strategy?
Search results are a moving target. Algorithms shift, competitors publish, and once-topical articles go stale. A content decay strategy is a structured program that pinpoints pages losing traffic or relevance, diagnoses why they’re slipping, then systematically refreshes and re-optimizes them to reclaim lost ground—fast.
Unlike one-off “update that blog post” tasks, this is an ongoing framework: audit, prioritize, refresh, and monitor. Think of it as preventive maintenance for your content engine—keeping every high-impact page firing on all cylinders while you sleep.
What’s included with my SEO content decay strategies?
Decay audit and opportunity mapping
Crawl and benchmark all live content
Spot downward-trending pages by traffic, rankings, and conversions
Analyze competitor moves and SERP changes
Score pages by revenue impact and refresh ROI
Refresh roadmap and execution
Define refresh scope: light update, partial rewrite, or full overhaul
Re-validate keywords and search intent
Update on-page SEO, multimedia, and internal linking
Rewrite or expand content to fill gaps and add expert depth
Measure, learn, iterate
Re-index and track post-refresh performance
A/B test titles, meta, and CTAs for extra lift
Build dashboards for ongoing decay alerts
Quarterly reviews to feed fresh insights back into the loop
Looking to get more from your content?
Benefits of hiring an SEO consultant
A well-run content decay strategy protects the sizable investment you’ve already made in cornerstone articles, landing pages, and thought-leadership pieces. By reviving traffic and conversions on assets that once performed—and still have search equity—you extend their lifespan and compound their ROI instead of letting them quietly fade.
Because refreshed pages re-index faster than brand-new content, you also see rapid, compounding wins: rankings rebound, qualified visitors return, and revenue lifts while new content is still in production.
And since each refresh is prioritized by data—traffic trends, conversion value, competitive landscape—you direct time and budget only where it will move the needle, making every update an efficient, high-impact play.
Why partner with me?
I’ve built and run decay programs at Shopify, Corel, and other B2B tech brands—reviving traffic by double digits and turning forgotten blog posts into top-funnel machines. As both an SEO and a content marketer, I own the full stack: data analysis, keyword strategy, refresh execution, and performance reporting.
When we work together, you get a single point of contact who can spot decay early, craft refresh playbooks your team can scale, and jump in to rewrite copy when needed. No silos, no finger-pointing—just a proven framework that keeps your content (and revenue) climbing.