Need senior-level content firepower without the full-time price tag? Fractional content marketing plugs seasoned strategy and hands-on execution into your team, giving you expert growth muscle at a fraction of agency or in-house cost.
Fractional content marketing
What is fractional content marketing?
Fractional content marketing is the middle ground between a lone freelancer and a six-figure director of content. You get an embedded partner who owns the strategic vision—audits, ICP research, channel mix, keyword mapping—and then rolls up their sleeves to build processes, brief writers, and ship assets week after week.
Think of it as renting a results-obsessed head of content who’s on your Slack, in your meetings, and accountable for revenue, only for the hours you actually need.
Because this model is baked into your culture and KPIs, it delivers the depth of an internal leader with the flexibility and cost-efficiency of a contractor. That means you see faster traction, cleaner workflows, and a much lower burn rate than a typical agency retainer.
What’s included with my fractional content marketing services?
Content strategy and roadmapping
Deep-dive interviews to lock goals, ICPs, and funnel gaps
Full content & SEO audit plus competitive landscape scan
Channel prioritization and traffic model forecasting
6- to 12-month editorial calendar tied to revenue milestones
System build and team enablement
SOPs for briefing, production, QA, and repurposing
Hiring/onboarding of freelance bench or upskilling in-house writers
Tool stack recommendations (CMS, analytics, AI assist, distribution)
Content creation process implementation and scaling
Ongoing optimization and execution
Weekly content planning and project management
Hands-on writing, editing, and SEO optimization of key assets
Performance dashboards with traffic, leads, and pipeline attribution
Quarterly strategy refresh to double down on what’s working
Looking to get more from your content?
Benefits of hiring a fractional content marketer
Bringing in a fractional content leader lets you tap senior expertise immediately—no months-long hiring cycles, bloated salaries, or agency mark-ups.
You get a crystal-clear roadmap, a repeatable production engine, and accountable execution that ties directly to pipeline. The fractional model also flexes with your growth curve: scale hours up during big launches, ratchet them back during maintenance modes, and keep total spend predictable while results compound.
Why partner with me?
I’ve built content engines for bootstrapped startups and $B-plus tech brands alike, both in-house and as an outsourced content leader.
My hybrid skill set—strategy, SEO, and hands-on writing—means I can audit your funnel on Monday, brief freelancers on Tuesday, publish on Wednesday, and present the metrics on Friday. More importantly, I operate as a true team member: transparent in communication, ruthless about tying content to revenue, and quick to adapt when data tells us to pivot. If you want an embedded partner who can architect the plan and ship the work, let’s talk.