Get a pulse check on your website to determine where you’re losing traffic, and how you can improve inbound visitors and lead generation. My SEO content audits include on-page content SEO and high-level technical SEO audits to help identify areas of improvement.
SEO content audits
What is an SEO audit?
An SEO audit is the process of analyzing how well a website is optimize against SEO industry best practices. They can include on-page SEO audits (i.e. analyzing content, page layout, and website UX), technical SEO audits (i.e. backend optimization, site and page speed, and indexing) or a combination of the two.
The goal of an SEO audit is to collect a list of to-dos to help improve the overall SEO health of your website, thereby improving its performance on Google and other major search engine.
What’s included in my SEO audits?
On-page SEO audits
Light competitor audit to determine gaps and opportunities
Traffic and keyword ranking review with benchmarks
Page-by-page review of content with recommendations
Website architecture and UX review with recommendations
Technical SEO audits
Website scrape to determine the presence or absence of metadata like page titles, meta descriptions, image alt tags, and so on.
Site health audit to determine key errors and issues to address.
Page and site speed analysis to determine existing benchmarks and areas of improvement
General audit of URL structure, site indexing, HTTPS, canonicals, and so on
Creation of a list of specific technical interventions to help improve site performance
Hybrid SEO audit & strategy
Ideal for existing websites
Light competitor audit to understand market and search landscape
Keyword research and creation of a keyword database
Mapping those keywords back to existing pages
On-page recommendations for each page
Meta description and page title writing for each page
Looking to get more from your content?
Benefits of conducting an SEO audit
Conducting an SEO audit is a great way to identify barriers to success for your website, and to create a targeted list of content and technical improvements to improve performance.
By identifying these barriers to improvement and opportunities for growth, clients can improve their search rankings and organic traffic, improve the user experience for their visitors, and set the foundation for sustained future growth for their business.
Why partner with me?
I’ve conducted dozens of small- and large-scale SEO audits, ranging from 10 page websites for local small businesses to enterprise-level SEO programs with hundreds of pages and blog posts. As both an SEO and a content marketing consultant, I approach my SEO audits from two perspectives.
First is the traditional SEO perspective—one that focuses on technical and on-page barriers to performance. Second is the content marketing and writer perspective—one that adds recommendations on how to improve the overall quality and readability of your content to make it more valuable and impact for searchers.
The combination of the two both removes barriers to performance and increases the overall quality of your website content (thereby leading to better results).