Turn your site into a lead-generating, awareness-capturing lead machine with a tailored website SEO strategy.

Customized SEO strategies to drive exponential organic growth.

Website SEO strategy

What is website SEO strategy?

A website SEO strategy is a comprehensive plan to either create content for a new website, or optimize an existing one, to improve its visibility for relevant keywords in a major search engine like Google.

These strategies include in-depth research into the company’s product offering, customer pain points and desired solutions, existing competitors, and the keywords and questions that prospects search for in the lead up to making a purchase.

This research is then used to create customized lists of keyword targets, content marketing plans, website architecture, and on-page copy that directly targets those searchers at each stage of the buyer funnel.

What’s included in a website SEO strategy?

Research and planning

Sharpening the axe before cutting down the tree.

This includes:

  • Content audits

  • Customer profile research

  • Competitor analysis

  • Keyword research

  • Content planning

Website architecture

Building the framing and scaffolding for the website.

This includes:

  • Website navigation planning

  • Wireframing and on-page guidance

  • Mapping keyword targets to core pages

  • Interlinking and CTA planning

On-page optimization

Filling in the details and setting you up for growth.

This includes:

  • SEO writing

  • Coaching for copywriters

  • SEO page title and meta descriptions

  • SEO reviews and QA before website go-live

Ready to drive more organic traffic to your site?

Benefits of having a website SEO strategy

A website doesn’t do you a lot of good if it’s not generating business (or at least the prospect of business). A website SEO strategy is one way to generate ongoing awareness and interest from in-market shoppers who are actively searching for your products, or information how to solve a specific problem. This is how you become “findable” on the web—by understanding what your prospects are searching for, and making sure you’re in front of them online when they do.

When you’re findable, good things happen for your business. You get better ROI from your website efforts. You gain trust and credibility in your market. You generate more traffic and awareness for your brand, products and services. And, ultimately, you begin to generate more business.

Why partner with me?

I’ve been working on website SEO almost every day of my career for more than 10 years. This has included everything from ground-up builds for small mom-and-pop shops all the way up to multi-national tech companies. I’ve led SEO research projects, written web content, built website architectures, and fixed complex issues on sites as small as five pages, and as large as thousands of pages and posts across dozens of microsites.

Because of all that stuff above, I’m able to handle virtually every part of a website SEO strategy—from the deep-dive spreadsheet work to creative writing. I pride myself on being able to plan, audit, build, and scale websites, either individually or part of a team.