SEO consulting | Freelance SEO writing | Fractional content marketing

B2B content marketing consultant

You can’t run a business (and feed your family) on website traffic alone. Spiking traffic, without spiking sales may make a marketer feel good, but it doesn’t move the dial for your business. You need sales. And you need marketing strategies that drive more of them.

My goal, as a content marketing consultant, is to create strategies, scalable frameworks, and content assets that get you business, not just more traffic.

Trusted by…

Hey, I’m Brendan 👋

A content marketing consultant* in Ottawa, Canada

*That means I create content, strategies, and scalable frameworks that drive more traffic and business to your website.

I’ve held a lot of roles over my 10+ year career. SEO specialist, senior copywriter, senior content marketing manager, multimedia creator, journalist and, now, content marketing consultant. I’ve worked with businesses of all sizes: from multinational, uber-billionaire tech companies to local small businesses on Main Street.

In 2022, after a layoff during the tech-pocalypse, I shifted my perspective on my career. Instead of working for one company, I wanted to work with many to help them thrive.

My singular goal is to use my experience and expertise in content marketing, SEO, and writing to help other companies (and individuals) get more from their businesses.

More traffic. More sales. More money for my clients. So that they can more out of their lives.

I call myself a content marketing consultant. But I hope you’ll eventually call me a business partner who you can trust, and who has your best interests at heart.

Sound good? Work with me >

Content marketing services

  • SEO consulting and execution

    SEO strategy, audits, competitor and keyword research, customer and ICP research, and traffic decay strategy. All (or some) of that comes together to give you a roadmap for success.

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  • Freelance SEO writing

    SEO content writing for blogs, websites, and landing pages. Ghostwriting for executives and thought leadership articles. Longform writing for ebooks, whitepapers, and case studies. Need words? I got ‘em.

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  • Fractional content marketing

    Freelancer and content team management. Editorial calendar creation and execution. Fractional content marketing. Bring me onboard as your in-house, outsourced content marketing partner.

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Who I work with

I’m a man of two minds. I love working with big tech, but my heart will always be with local, small businesses. I couldn’t choose, so my content marketing clients are a blend of both.

Some of the industries I’ve dabbled in:

  • Ecommerce

  • Retail

  • HR and recruitment

  • AI

  • Sports

  • Digital marketing

Why work with me?

Take a look at my resume for a list of qualifications and name drops. That’s all great, but what I, personally, value more are my professional values that have made me successful during my career. This will give you a window into how I work, and what I offer as a content marketing consultant.

My professional values as a co-worker and contractor:

  • Always give open, honest, and timely communication.

  • Don’t sell stuff the person doesn’t need.

  • No bullshit. Tell the truth and work out a solution.

  • Do what you say you’re going to do.

  • If you don’t know, say so. Learn how. Ask questions. Work it out.

  • If it’s not working, pivot. Find how to get the right results.

Looking for a content partner for your business?

Frequently (alright, occasionally) asked questions

  • Hey, I’m Brendan McConnell: content marketing consultant, SEO consultant, and freelance writer. I’m also a husband, father, and proud dual citizen of Canada and Ireland.

    I’ve been a content marketer for about 10 years now, and have worked in-house for companies like Shopify, Docebo, and Corel. In 2022, I decided to make freelance consulting my full-time business.

    Want to know more? Check out my resume and about me page.

  • A content marketing consultant is an independent marketing professional with deep expertise in content strategy, search engine optimization (SEO), content creation, and demand creation.

    They use this expertise to help companies create, execute, and scale content marketing strategies that drive awareness for their product and services, traffic to their websites and owned media properties, and, ultimately, more revenue to their businesses.

    Content marketing consultants are often multi-disciplinary marketers, with skills ranging from website strategy to data analytics to writing and editing.

  • A content marketing consultant offers a range of tailored services to help drive more awareness for your brand, traffic to your website, and revenue for your business.

    They do this by:

    • Creating content strategies and editorial calendars

    • Optimizing and enhancing your existing content

    • Researching market opportunities to help you beat the competition

    • Analyizing your existing marketing strategies to identify areas of improvement

    • Creating content marketing assets like blog posts, ebook and whitepapers, case studies, and website content

    • Managing editorial calendars and content publication processes, including freelancer hiring and management

    • Reviewing and overhauling your website to ensure it ranks well on search engines and converts traffic into leads